The Founder and Chief Executive Officer, Jermelle F. Pitts, drew inspiration for 1969 Beauty Creatives from his mother, as she was the reason he fell in love with beauty and fashion at an early age. “When, I reflect on my mother’s era the fashion and beauty were expressive, fun and daring. I wanted to incorporate those things in my beauty and fashion career.” The year 1969 was selected as a part of his company’s name because Pitts' mother also often described as his shero was born in August of 1969. “I am not really into doing things in my life that are considered to be fads, mediocre and forgettable. I use my creativity in beauty and fashion to create moments that are timeless, notable, and rememberable generation after generation.” says Pitts.
Jermelle is a Wardrobe Stylist, Creative Director and Pop Culture Entrepreneur. Jermelle coined the term Pop Culture Entrepreneur after noticing how his work as the Creative Director for the luxury cosmetics company, Body of Royalty influenced beauty and celebrity culture. Pitts is currently the Brand Director for Singer and television personality Brooke Valentine. Jermelle is also a fashion consultant and buyer for The Fitting Room a women’s boutique based out of Los Angeles, Ca.
Throughout, Jermelle’s career his work has been displayed on television networks such as N.B.C. Universal (E! & Bravo), Oxygen Network, FOX, VH1, MTV, B. E. T., TV One and WeTV. As an Entrepreneur Jermelle’s been featured in the Houston Business Journal, Audrey Magazine, Be Magazine, Kontrol Magazine, FashionBomb Daily, PYNK magazine, Vibe, WhoWhatWear, Sheen Magazine and Jones Magazine to list a few. Jermelle has styled countless entertainers and executives over the span of his eight-year career in the beauty and fashion industry. Jermelle has a passion for keeping brands and his clients image current and relevant.